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Wisconsin-born restaurant chain donated $1 from every meal sold in collaboration with football legend JJ Watt

PRAIRIE DU SAC, Wis.—Oct. 30, 2024—Over the past two months, Culver’s gave guests everywhere the opportunity to eat like football superstar JJ Watt—all while giving back to a good cause in the process. As the JJ’s Way meal concludes, the restaurant chain has officially announced it will be making a $150,000 donation to the JJ Watt Foundation.

From Aug. 5 through Sept. 29, every time a guest ordered their meal JJ’s Way, Culver’s donated $1 to the JJ Watt Foundation to support after-school athletics programs at middle schools across the nation. Culver’s sold more than 138,000 meals during the time period and ultimately decided to increase the donation to $150,000 to show appreciation for JJ’s partnership and support for his foundation’s mission.

Growing up a Culver’s fanatic in Pewaukee, Wis., Watt fulfilled a childhood dream by announcing the JJ’s Way meal at Culver’s. The meal, which included a Culver’s Deluxe, Wisconsin Cheese Curds, Culver’s Signature Root Beer and a Turtle Sundae (with Chocolate Fresh Frozen Custard), was met by enthusiastic support by guests across Culver’s 26 states.

“At Culver’s we share JJ’s passion for giving back to the communities we call home. We’re so proud and honored to support the incredible work he and his foundation do all around the country,” said Julie Fussner, Culver’s chief marketing officer. “We couldn’t think of anyone better to partner with for this meal, and we’re excited to see the impact we made together.”

Founded in 2011, the JJ Watt Foundation has donated over $7.1 million to support after-school athletics. To hear JJ describe in his own words how special it was to team up with Culver’s for the JJ’s Way meal, visit https://www.culvers.com/jjsway.

 

About Culver's:

For 40 years, Culver’s guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers over 970 family-owned and operated restaurants in 26 states. The restaurants’ nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com or connect with Culver’s on Facebook, Instagram, TikTok and X.

 

About the Justin J. Watt Foundation

The Justin J. Watt Foundation is a 501(c)(3) organization that provides funding for after-school athletic programs for middle-school aged children. To date they have donated over $7 Million! The goal is to provide opportunities for these students to become involved in athletics, so that they may learn the character traits of accountability, teamwork, leadership, work ethic, and perseverance, while in a safe and supervised environment with their peers. For more information about the Justin J. Watt Foundation and event, visit www.jjwfoundation.org, Twitter, Facebook and Instagram.