Introducing
“Green and Gold”
Shining a light on one heartfelt story
of farm, family and future
In Theatres Nationwide January 31, 2025
As small family farms disappear across America, a fourth-generation dairy farmer and his granddaughter fight to preserve their way of life. Facing foreclosure, they wager everything on their beloved Green Bay Packers in a Hail-Mary effort to save their little chunk of dirt.
Food. Family. Future.
The story you’ll see in "Green and Gold" is one of many. Every day, hardworking farmers across our country care for animals, grow crops and engage in climate-smart sustainability efforts to protect our land while producing food that feeds our families.
Small-Town Roots, Big-Time Heart
Culver’s small-town Wisconsin roots have given us a true heart for agriculture and inspired us to advocate for the positive impact it has on the world through our Thank You Farmers® Project.
Thank you, farmers
Through our Thank You Farmers Project, we share our appreciation for farmers with guests by investing in agricultural education. These efforts provide hunger relief to our communities, support climate-smart agricultural efforts that produce nutritious food, and help ensure the next generation of industry leaders is engaged and capable.
Since 2013, Culver’s and our guests have donated more than $6.5 million through the Thank You Farmers Project.
Frequently Asked Questions
“Green and Gold" brought to you by Culver's
The movie will be released January 31, 2025. For more details, visit greenandgoldmovie.com.
Culver’s was founded in a small Wisconsin town, where our neighbors were (and still are!) farmers. In fact, our founders worked directly within the agricultural industry, instilling a profound respect for everything farmers do to feed our communities. We still have a silo at our corporate headquarters as a daily reminder of those roots.
In 2013, we solidified our commitment to farmers and the future of agriculture by launching our Thank You Farmers® Project initiative. Since then, we’ve donated more than $6.5 million to agricultural causes to show our gratitude for everything farmers do.
When we had the honor of seeing this movie and its heartfelt story, everything just clicked. We knew we had to help the movie’s producers bring the story of “Green and Gold” to guests like you. We hope you enjoy the story as much as we do!
Culver’s Thank You Farmers Project offers a range of ways to get involved, from in-restaurant events like Concretes for a Cause in November and Scoops of Thanks Day in May to raising funds that support the future of agriculture through donations to local FFA chapters. Join us by donating Opens in a new window.