Introducing
“Green and Gold”
Shining a light on one heartfelt story
of farm, family and future
Streaming April 1, 2025
Foreclosure looms over Wisconsin dairy farmer Buck (Craig T. Nelson). With mounting debt and the land his family has cultivated for four generations at risk, Buck refuses to give up his legacy without a fight. Buck’s granddaughter (Madison Lawlor) works alongside him but dreams of a career in music. Her aspirations are fanned by an emerging friendship with a famous musician (Brandon Sklenar), but chasing her dreams might take her far from the farm. With time running out, Buck places a daring bet on his beloved Green Bay Packers winning the Championship, risking it all to save everything he holds dear.
See the story, streaming now!
For every stream, we’ll donate $1, up to $100,000 to organizations that work to support family farmers and agriculture education:
National FFA Organization Opens in a new window
Farmer Angel Network Opens in a new window
Farm Family Wellness Alliance Opens in a new window
These organizations provide crucial programming and assistance for farmers and the next generation of leaders in agriculture. With these donations, we aim to continue spotlighting the irreplaceable role of farmers and agriculture in the world while providing them with resources that help them achieve success.
Stream today and join us in supporting farmers nationwide.
Food. Family. Future.
The story you’ll see in "Green and Gold" is one of many. Every day, hardworking farmers across our country care for animals, grow crops and engage in climate-smart sustainability efforts to protect our land while producing food that feeds our families.
Small-Town Roots, Big-Time Heart
Culver’s small-town Wisconsin roots have given us a true heart for agriculture and inspired us to advocate for the positive impact it has on the world through our Thank You Farmers® Project.
Thank you, farmers
Through our Thank You Farmers Project, we share our appreciation for farmers with guests by investing in agricultural education. These efforts provide hunger relief to our communities, support climate-smart agricultural efforts that produce nutritious food, and help ensure the next generation of industry leaders is engaged and capable.
Since 2013, Culver’s and our guests have donated more than $6.5 million through the Thank You Farmers Project.
Frequently Asked Questions
“Green and Gold" brought to you by Culver's
The movie will be streaming April 1, 2025. For more details, visit greenandgoldmovie.com.
Culver’s was founded in a small Wisconsin town, where our neighbors were (and still are!) farmers. In fact, our founders worked directly within the agricultural industry, instilling a profound respect for everything farmers do to feed our communities. We still have a silo at our corporate headquarters as a daily reminder of those roots.
In 2013, we solidified our commitment to farmers and the future of agriculture by launching our Thank You Farmers® Project initiative. Since then, we’ve donated more than $6.5 million to agricultural causes to show our gratitude for everything farmers do.
When we had the honor of seeing this movie and its heartfelt story, everything just clicked. We knew we had to help the movie’s producers bring the story of “Green and Gold” to guests like you. We hope you enjoy the story as much as we do!
Culver’s Thank You Farmers Project offers a range of ways to get involved, from in-restaurant events like Concretes for a Cause in November and Scoops of Thanks Day in May to raising funds that support the future of agriculture through donations to local FFA chapters. Join us by donating Opens in a new window.